KEY DATES

BIG REVISION DAY AT HARRIS ACADEMY BECKENHAM
Wednesday 26th April 2017 AM only - compulsory.


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All blogs to be completed and signed off by Friday 21st April 2017.
Final amendments to be done during next week.


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OCR BIG MODERATION DAY AT HARRIS ACADEMY BECKENHAM
Wednesday 3rd May 2017 - LA to attend.


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OCR AS MEDIA EXAM

18th May 2017

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Audiences - links to question 4 of evaluation

Studying and cataloging audiences is one of the most important aspects of media production and media studies. Every media product is targeted at specific audiences... however there are media products that are aimed at a MASS AUDIENCES - can you think of any products that have mass audience appeal?

Media products that have a much narrower audience appeal are said to have a NICHE audience. Amongst some of these products are HOBBIE magazines,  even certain kinds of films, and especially TV Game Shows.

In order to analyse audiences effectively we need to use stereotypes, do you know what stereotype means?

Below is a table that describes how audiences are catalogued in the media industry:

MAGAZINE - other student blogs

Level 4:
http://bethurwin.blogspot.co.uk/p/finished-dps.html

Film - student blog links

Level 3
http://harry-oli-kyle.blogspot.co.uk/?view=flipcard#!/


Level 4
http://snehalsthrillerblog.blogspot.co.uk/

The Evaluation questions and grading criteria

(This must be put on the blog with all questions answered in depth)

The questions that must be addressed in the evaluation are: 

• In what ways does your media product use, develop or challenge forms and conventions of real media products?
• How does your media product represent particular social groups?
• What kind of media institution might distribute your media product and why?
• Who would be the audience for your media product?
• How did you attract/address your audience?
• What have you learnt about technologies from the process of constructing this product?
• Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Marking criteria for evaluation

Level 1 0–7 marks 

• Minimal skill in the use of digital technology or ICT in the evaluation.
• Minimal understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.
• Minimal ability to refer to the choices made and outcomes.
• Minimal understanding of their development from preliminary to full task.
• Minimal ability to communicate.

Level 2 8–11 marks 

• Basic skill in the use of digital technology or ICT in the evaluation.
• Basic understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.
• Basic ability to refer to the choices made and outcomes.
• Basic understanding of their development from preliminary to full task.
• Basic ability to communicate.

Level 3 12–15 marks

• Proficient skill in the use of digital technology or ICT in the evaluation.
• Proficient understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.
• Proficient ability to refer to the choices made and outcomes.
• Proficient understanding of their development from preliminary to full task.
• Proficient ability to communicate.

Level 4 16–20 marks 

• Excellent skill in the use of appropriate digital technology or ICT in the evaluation.
• Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.
• Excellent ability to refer to the choices made and outcomes.
• Excellent understanding of their development from preliminary to full task.
• Excellent ability to communicate.

New clip for mock

https://youtu.be/pOGXSFK3Xsw



https://youtu.be/hPCnsex4Wlg

Sherlock clip - Mock exam

https://youtu.be/VaT7IYQgyqo