The Evaluation questions and grading criteria

(This must be put on the blog with all questions answered in depth)

The questions that must be addressed in the evaluation are: 

• In what ways does your media product use, develop or challenge forms and conventions of real media products?
• How does your media product represent particular social groups?
• What kind of media institution might distribute your media product and why?
• Who would be the audience for your media product?
• How did you attract/address your audience?
• What have you learnt about technologies from the process of constructing this product?
• Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Marking criteria for evaluation

Level 1 0–7 marks 

• Minimal skill in the use of digital technology or ICT in the evaluation.
• Minimal understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.
• Minimal ability to refer to the choices made and outcomes.
• Minimal understanding of their development from preliminary to full task.
• Minimal ability to communicate.

Level 2 8–11 marks 

• Basic skill in the use of digital technology or ICT in the evaluation.
• Basic understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.
• Basic ability to refer to the choices made and outcomes.
• Basic understanding of their development from preliminary to full task.
• Basic ability to communicate.

Level 3 12–15 marks

• Proficient skill in the use of digital technology or ICT in the evaluation.
• Proficient understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.
• Proficient ability to refer to the choices made and outcomes.
• Proficient understanding of their development from preliminary to full task.
• Proficient ability to communicate.

Level 4 16–20 marks 

• Excellent skill in the use of appropriate digital technology or ICT in the evaluation.
• Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.
• Excellent ability to refer to the choices made and outcomes.
• Excellent understanding of their development from preliminary to full task.
• Excellent ability to communicate.